Rebranding your company logo and brand image can infuse your marketing efforts with relevance and vigor.
Plus, it can separate you from the pack, enable you to reach new audiences, help you attract top industry talent, and even allow you to charge more for your products or services.
Frankly speaking, most brands and businesses will have to redefine themselves at some point.
In fact, the value of rebranding as a long-term investment is an aspect of brand metrics.
Truth is, it can be hard to know if you’re in need of a rebrand. Often, the first sign is that you’re wondering if a rebrand is necessary.
The decision to actually embark on a rebranding initiative is rarely an easy one. So, how do you know when it’s finally time to reach out to a branding agency or logo designer?
Well, here are six clear and telling signs that your brand is probably ready for an update.
6 Signs Rebranding Your Company Logo or Business Name is Necessary
1) Your brand name no longer reflects your brand vision or mission
Originally, what seemed like a great name or cool image several years ago, may no longer represent your brand accurately now.
For instance, changes in cultural context can change the meaning of a brand name, or sometimes the name or company logo outgrows your brand vision or mission.
Whatever the reason, you shouldn’t let your brand name or company logo slow your potential for growth.
2) You’re failing to differentiate yourself from the competition
At the end of the day, branding is all about competitive differentiation. So, if you feel like your brand is lost in a sea of marketplace sameness, why not change it up a bit?
Repositioning and capitalizing on your unique value propositions can help your brand with gaining visibility especially with consumers searching for actual solutions.
READ: Enhance Customer Engagement on Social Media by Adding a Blog to Your Website
3) Your business model or strategy has changed
Your brand should always align with the way your company operates behind the scenes.
Sometimes, the strategic objectives in which a company was founded are not its same goals five years down the road.
Whether it’s due to unforeseen market opportunities or changes in technology, business models change. Thus, when your business changes, so must your brand.
4) You’re undergoing a merger or acquisition
As a matter of fact, mergers and acquisitions should always be looked at as an opportunity for rebranding.
Moreover, it’s critical to look at how the acquired brand fits into the brand architecture of the parent company.
All too often brands fail to think this through. Unfortunately, the result is that both brands suffer due to the confusion that comes from a lack of brand alignment.
READ: The Value of Press Releases to Hair and Beauty Brands in Today’s Digital Era
5) You’re trying to connect with a new audience
Year after year and decade after decade, there’s always a generation that takes the spotlight in the current marketplace for spending money. Currently, that generation are millennials and generation Z.
Staying on top of demographic shifts is good for business, and a rebrand allows you to redefine yourself with the goal of reaching new and untapped audiences.
6) You’ve outgrown your brand
In order to compete at a higher level with higher-tier brands, it’s often necessary to leave your old brand behind.
Therefore, if you’ve outgrown your current brand or need to account for sudden and unexpected gains, you should definitely consider a rebrand.
Work With a Branding Agency or Logo Designer
In conclusion, whatever compels you to reach out to a branding agency or logo designer, you can rest assured you’re making the right decision.
With the amount of measurable benefits that come along with rebranding, the investment is likely to pay off many times over.
The goal is working with the right agency or freelance designer!
This post was written by LuvlyLongLocks Chief Creative Officer Avni Parekh. A published author and go-to expert regarding hair and beauty tips plus trends.
